Feel Good Food
Pizza. It’s the food you eat when you want simple, good tasting food. It’s satisfying. It’s comfortable, it’s the safe route to happiness. It is a mentality that evokes an emotional response when the word “Pizza” is brought up amongst decision makers about what to have for the next meal.
What does this all look like? Well, it’s first and foremost, fun. It’s easy on the eyes, it is distinctive, it’s colorful, and it’s friendly. House of Pizza is Feel Good Pizza.
What we want to express is something that feels like it’s been around for 25 years. It’s authentic, recognizable and cool. It’s not that new, trendy pizza joint with no personality. After all, it’s Pizza!